13. The average conversion rate is 8.25% across industries

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A bar chart of Facebook ad benchmarks and conversion rates by industry.
14. Facebook generates the highest ROI
Needless to say, with such high conversion rates belgium b2b leads and low CPC, marketing on Facebook yields high returns. In fact, Facebook generates the highest return on investment among all other social media platforms, tied only with Instagram at 29%.

Facebook engagement statistics
With organic visibility on Facebook on the decline, it’s only natural to see a drop in engagement levels as well. But does this put Facebook at a disadvantage over other social media platforms? Here’s a quick look at some vital stats to understand where Facebook engagement:

15. The median engagement rate on Facebook is 0.063%
According to a RivalIQ study, brands see a median Facebook engagement rate of 0.063% across all industries. This puts Facebook as one of the less engaging social media platforms, beating only X/Twitter’s 0.029% engagement rate.

A graph showcasing Facebook engagement rates per post across industries.
16. Photo posts and status posts have the highest engagement
The power of visuals is still evident on Facebook, with photo posts getting the highest engagement at 0.10%. Video posts come next with an average engagement rate of 0.08%. Status posts perform fairly well with an average engagement rate of 0.06%. Link posts, on the other hand, are the worst for driving engagement. They see an average engagement rate of only 0.03%.