Step 6: Setting your budget and rates

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Targeting is the ability to show ads only to the audience that best matches your criteria. For example:
Age and gender.
Location (country, region, city).
Interests and hobbies.
User behavior on the Internet.
Most advertising platforms have advanced targeting options available to help croatia phone number list ensure your ads don't reach the wrong people, reducing costs and increasing campaign effectiveness.
The next step is to determine the budget for the advertising campaign. It is important to remember that the budget depends on the chosen platform, audience, and competition in the niche.
Types of bets you can choose from:
CPC (Cost Per Click) - the cost for each click on your ad.
CPM (Cost Per Mille) — payment for 1000 impressions.
CPA (Cost Per Action) — payment for completing a target action (for example, filling out a form or making a purchase).
If you are a beginner advertiser, it is better to start with CPC and gradually increase your budget, monitoring the effectiveness of the campaign. desired results and increase the return on investment in advertising.