Break down your conversion points

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Let's take a look at each one. Point 1: Break down your conversion points In order to increase your conversion rate, you need to break down your conversion points and analyze what is preventing conversions from occurring . The conversion point here refers to the path that leads to a conversion, such as "adding a product to your cart" or "clicking the purchase button." As an example, let's look at the case where an inquiry is considered a conversion.


In order to get a customer to make an inquiry via a website, the general sweden telegram phone number list flow is for them to transition from the first page they visit (landing page, LP) to a form input page and enter the required information. Within this trend, the measures to be taken will differ depending on whether the transition rate to the form input page is low in the first place, or whether the form submission rate after transition is low. Breaking down conversion points By breaking down conversion points in this way, you can analyze the reasons why conversions are not occurring.


Point 2: Gather targeted users If there is a discrepancy between the user image that your website is targeting and the users who actually visit the website, it will not lead to conversions . For example, if the service you are selling on your website is aimed at men in their 20s, but most of the users who visit the website are women in their 40s, it will be difficult to lead to purchases. It is common for companies to be unable to attract the desired target customers and their conversion rates to stagnate.