The upcoming US presidential elections could become an arena for black PR using artificial intelligence technologies, experts warn. So far, Argentina is considered the first "artificial intelligence" campaign, where AI capabilities are actively used for campaigning purposes. You can't put the genie back in the bottle.
Understanding the potential kuwait whatsapp number database of AI to create various kinds of "fake" videos that will be difficult to distinguish from the real thing, experts are sounding the alarm. "There will be a tsunami of disinformation in the upcoming elections. Essentially, anyone can use AI to create fake videos and audio recordings. And it will be almost impossible to distinguish the real from the fake," Darrell West, a senior fellow at the Brookings Institution's Center for Technology Innovation, told Yahoo Finance.
of former US President Donald Trump, which went viral on the Internet. "The days of simple photo manipulation are over. We are now entering an era marked by the extensive creation and distribution of digital content. This shift erases the boundaries between the real and the fake," experts from the Brookings Institution note.
In 2016, the United States faced the use of various types of disinformation in the elections. The main role in it was played by the publication of negative information about candidates on social networks. The emergence of such information was associated with Russia and the existence of the so-called "troll factory" of the now deceased businessman Yevgeny Prigozhin.
At the same time, publicist and artificial intelligence researcher Igor Shnurenko recalls in a conversation with Finam.ru that artificial intelligence was already actively used for illegal data collection during the 2016 presidential elections. We are talking about the Cambridge Analytica scandal. This company, headquartered in London, used AI technologies to create a psychological profile of a social media user based on 5,000 parameters. The profile was compiled using data such as a person’s voting history, political preferences, and purchases of certain goods. According to The New York Times, information about 50 million citizens was used in Donald Trump’s campaign.
"Today, every adult in the US is measured, and this is used by the relevant political campaigns. There is a battle between technologies and algorithms, where people are becoming less and less important. They are no longer manipulated in the old way with the help of agitation and political technologies, but with more subtle technologies that are very effective," says Shnurenko, the author of the recently published book "Leviathan Shattered" about the dangers of AI.
While the US is still bracing itself for the dangers of using AI technologies in elections, it has already happened in Argentina during the presidential race. The New York Times calls the elections there "the first AI campaign." The second round will take place on November 19.
The technology was actively used by the right-wing populist Javier Miley, who attacked his main rival, the country's Minister of Economy Sergio Massa, using images of his opponent as a Chinese communist. Miley depicted himself as a kindly cartoon lion cub, the symbol of his campaign. Not far behind his opponent is Massa, whom supporters present as a hero of the popular films "Indiana Jones", "Star Wars" and "Fear and Loathing in Las Vegas".
"The prominent role of artificial intelligence in the campaign in Argentina and the political debate it has provoked underscore the growing prevalence of the technology," The New York Times writes. Given that such technologies are inexpensive, the publication believes that they "will become a factor in many democratic elections around the world."
As an example, the portal cites the story of the photos of the "arrest"
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