4. Lead scoring and qualification

[fomayof928@mowline]

Sprout’s YouTube channel has a library full of videos relevant to our target audience. Viewers can educate themselves about social media marketing by learning new tactics. They can also view annual predictions and learn new marketing hacks. Thanks to these tips, our audience starts to view Sprout as a trusted industry expert.
We regularly post content to TikTok, Instagram, LinkedIn, Twitter, Facebook and Pinterest. Our presence on these platforms is crucial for brand awareness and telling our story to our core audience.
We also created the Social Creatures podcast to amplify the stories of italy b2b leads our favorite social media accounts. Each episode digs into the success of leading social media marketers and uncovers the tactics they use to grow their accounts.
Sprout's podcasts include chatting with the social media managers behind some of our favourite social media accounts, to explore their success and share the secrets behind their social media strategy.
This targeted content taps into our audience’s problems to generate demand. It’s this connection that helps us build trust.

Every lead that drops into your marketing funnel is different. Using a lead scoring strategy narrows down which ones are most likely to become paying customers.

Maximizing your resources at this early stage means your team can spend more time nurturing high-quality leads and reducing dead ends.

So, how do you build a foolproof lead scoring strategy?

Start by digging into your attribution data. Figure out which marketing efforts lead to conversions throughout your funnel.

Then, ask your sales and marketing teams to decide what a “good” quality lead looks like in terms of buying signals. Use their suggestions to create a lead scoring model. Weigh actions, like registering for a webinar, against real conversions in your marketing and sales funnels.

Here’s an example.