Marketing goals should be set according to the SMART principle

[hasibaakterss3309]

The goal of marketing always lies beyond marketing. There can be no goal to simply advertise or simply create a page on a social network. There can be a goal to increase the amount of incoming traffic over a specific period of time or to increase brand awareness by a certain percentage.

Advice: answer the contractor's questions as indonesia telegram database fully as possible when setting goals for him. In this case, it will be easier for the Internet marketer to offer a solution suitable for your business and make the most accurate forecast of its achievement.

Evaluation of effectiveness
After setting goals, it is necessary to identify benchmarks that will help in assessing current achievements. For this, use the web analytics systems Yandex.Metrica and Google Analytics. They help to understand where your customers came from, how many target actions they performed, how they converted into buyers, at what point those who refused to buy left, and a lot of other useful data.

End-to-end analytics helps avoid John Wanamaker's problem and find out what part of the money invested in promotion goes down the drain. Technically, this is done through integration between the site, CRM, chat, tracking, email and Google or Yandex. We will not go into details, you just need to know that end-to-end analytics allows the customer to see not only disparate data by channels, including offline, but also how much money was received for each advertising campaign and from each source.

This is important because online interaction with the customer is not linear. The customer's path to purchase is often quite confusing.