What are its purposes, benefits, and how to create one

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However, in recent years, it has often been used as a marketing term to refer to documents that compile information such as products, services, case studies, and industry information. By providing this in-demand information in the form of white papers and educating customers, it is possible to lead to customers making inquiries. Example of Nile's white paperFree Useful Materials Page (Nile's SEO Consulting Room) Screen captureReference: Free useful materials (Nile's SEO consultation room) White papers are also often created by B2B companies (business-to-business companies) with the purpose of "acquiring leads (potential customers).


" When downloading the white paper, you will be asked russia telegram phone number list to enter your company name, email address, etc., which will enable your company to approach customers from its own perspective. By the way, white papers are often in a format that can be downloaded via the Internet. You can encourage people to download them via articles on your company's owned media, social media, or press releases. Additionally, for customers who have had contact with your company in the past, information can be shared via email newsletters or as reference material by sales representatives.


By continuing to provide users with useful information, it can also be used from the perspective of nurturing (customer development) to gain their trust and lead to sales. The difference between a white paper and a sales document A "sales document" is seen as synonymous with white paper. Sales materials are intended to highlight the functions and features of a product or service, unlike white papers, which focus on customer issues and address their needs. If a white paper is a "useful document" for customers, then sales materials are "documents for selling" your company's products or services.