The call to action, or call to action CTA), is an explicit guide to what you want the reader of your email to do , such as: “ download this e-book now ” or “ fill out this form for more information ”.
For the CTA to deliver the expected result, a great strategy is email copywriting . This is a form of persuasive writing that encourages the reader to perform a certain action, like the examples we gave.
Oh! Another email sales technique that can also be used at this time is a good signature.
This section closes the text, and is a great restaurants email list opportunity to demonstrate professionalism and provide your contact details.
Do you have questions about how to create one? Then check out our article: “ Email signature templates for salespeople: 4 to try ”
Bonus tip! Think about formatting
The cherry on top of this great cake is good formatting. This care is important because:
makes a good first impression;
conveys professionalism;
makes reading easier;
helps the reader understand the message;
increases engagement and sparks interest;
encourages reading until the end of the text.
So, when formatting your sales emails, pay attention to the subject and greeting, and give preference to short but informative paragraphs.
Using lists, bold, italics and images help in understanding and enhancing the implementation of what is proposed in the CTA.
And to inspire you even more when creating a sales email, we created this article: “ 6 extremely persuasive sales email examples ”
How to create a sales email for customers?
Understanding these subtleties can help you creatively improve how you persuade your prospects to take action, such as responding to your customer sales emails.
Here are six powerful psychological principles that will help you get busy people to stop and respond to your emails.
1. Provide social proof
The acquaintance test is one of the oldest tricks when it comes to influence, and still one of the smartest.
This strategy explains why emails have higher open rates when sent to multiple people, and higher response rates when mentioning other stakeholders.
Because when it comes to making decisions — like whether or not to respond to an email — other people's suggestions are very useful.
What does this mean?
If your prospect sees that their colleagues are receptive to their ideas, they will be more likely to give you their attention and some of their time.
Therefore, social proof is a great way to encourage an email response.
2. Provide a reason
FOR