The wine industry is a classic sector that is struggling to expand digitally, but Spain is a country of tapas, we love bars, restaurants and meeting up for lunch or dinner with friends.
In this scenario, the sales potential in Spain is enormous and selling wine within our borders is the dream goal of any winery, given that it does not need to go abroad and make costly commercial trips and allows them to sell the bottled product, with the increase in value for their income that this entails and in brand impact.
Given this panorama of the sector, on the Internet we will find what many of you are thinking after reading these lines: a sector that is trying to improve its digital presence under fierce internal competition, with a large number of wineries, shops and DOs trying to boost consumption and fighting to get the largest possible slice of the market.
Industry searches on Google
Using SEMrush's Keyword Magic Tool , we can see that users search for information about wine in many ways, both with informational and transactional keywords:
Generic searches such as “wine”, “wines”
How many backlinks do I need to rank for - KMT Generic Searches
Searches for what could be a first level of product segmentation such as “red wine” or “white wine”
How many backlinks do I need to rank for - KMT Targeted Searches
Wine characteristics, such as “fruity” or “sweet”
How many backlinks do I need to rank - KMT Feature Searches
Wines from a specific designation of origin
How many backlinks do I need to rank - KMT origin designation searches
From specific wineries
How many backlinks do I need to rank - KMT Specific Winery Searches
Of specific wines, with a relatively high level/month
How many backlinks do I need to rank - Specific wine searches KMT
Searches that a priori could have a more transactional intention