What is email marketing? Email marketing is a type of direct marketing that uses email to communicate with customers and prospects (potential customers). The main benefit of email is that it is a direct link between you and your list subscribers , since once you have someone's address, there are no additional costs to communicate with them, unlike social media or display ads, where you have to pay for each impression. It's also effective because the people on your list have chosen to hear from you, and are therefore more likely to be receptive to your offer and content.
Who is email marketing for? If you chinese overseas asia number data have customers and/or potential customers who use email, you can likely benefit from it. Here are some of the most common ways different types of businesses use email marketing. E-commerce: to boost sales, announce new products, promote offers or generate reviews software: to convert free trials into paid accounts.
Educate people about the tool, and extend lifetime value services: to nurture potential clients, to share the experience they have in that industry or sector, or to build relationships creators: to generate engaged fans, sell digital products, and build authority media: to promote articles, increase the size of your audiences, or to monetize with ads author and publisher: to promote books, sell works directly, or share stories real estate: to promote new listings, nurture leads, or build an audience of buyers many other industries benefit as well.