2.2 Interest in a product or service
Once the customer is interested, they research additional information, compare alternatives, read reviews, and try to understand the value of the product or service. At this point, it is important to provide useful and compelling information to keep the interest alive.
Performance Metrics at the Interest Stage
CR to application (Conversion Rate) — conversion of the site to an application. How many people who clicked on the ad left an application on the site
CR in application = number of applications / visits by advertising
Read also:
CR in the application - what is it?
CPA (Cost Per Action) — cost of an application. How much money did you spend to attract 1 application
CPA = budget / number of applications
Read also:
What is CPA?
Let's say the ad attracted 315 applications. We get the following metrics:
CR and CPA are important metrics, but they are still employment phone number data enough to judge whether an ad campaign has made a profit.
2.3 Purchase decision
At this stage, the customer makes a purchase decision: evaluates all available facts, benefits, price and terms of purchase. It is important for sales managers to provide sufficiently convincing arguments and create a sense of urgency or limitation so that the deal does not fall through
Performance Metrics at the Purchase Decision Stage