This rate only indicates that the email arrived

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But if, on the other hand, that group of IPs does not even open your messages, much less interact with your content, their reputation will be bad. You're probably wondering what to do about those with a low reputation. Should you continue sending them emails? What content should your messages contain? Can that reputation be improved or should you update your list of subscribers, deleting those who do not interact with your brand? We propose two solutions: 1.- Implement strategies to achieve higher opening and interaction rates The main rate that every company must take care of is the opening ratio , since without opened emails, everything else is useless.


The open rate refers to the number of people who received your email and opened it . This does not mean that the email was read or that the recipients were interested in the content. in the hospitals email list recipient's inbox and that they clicked on the subject to read the message. So, you will not only have to take care of all the factors that make up a perfect email. It is also advisable that you work on emails that convert and get the subscriber to act. Here are some tips you can follow to improve your email marketing subscriber reputation: 1.


- Use the double opt-in system to generate your email list Email marketing subscribers reputation: 1.-Double opt-in A good double opt-in strategy should take into account the following steps : The user must accept the conditions and complete the subscription form on your landing page . Receive a welcome email with a link to reconfirm that you want to receive your communications. You send them to a more comprehensive welcome page where you inform them of the communications they will receive and their frequency, as well as the ways to contact the brand through the various digital and in-person channels available.