Here are two other criteria you can consider: purchase history – analyzing purchase history can help you make your campaign more relevant. For instance, segment your email list according to the kind of perfume customers bought earlier and send them curated suggestions to purchase as father’s day gifts this time around. Customer engagement – if some readers don’t visit or shop from you often, send them reminder emails and suggest last-minute gifts for father’s day. For regular shoppers, announce exciting new deals they can get their hands on before time runs out.
Keep in mind that countries celebrate betting data father’s day on different days. That means you must segment your list based on when they celebrate father’s day to make your campaign relevant to your international audience. Join in on the festivities the age of black-and-white adverts and boring, lifeless campaigns is long over. Father’s day is a joyful occasion — so join in on the festivities. Use your emails to transport your readers into the joyful celebrations of father’s day.
Use vivid imagery, bright colors, and upbeat language that embodies the festivities of this special holiday. Include pictures of fathers and kids, throw a joke or two, and keep your language light and playful. Promote a cause customers love businesses that give back to the community, so if your brand is committed to a cause, now is the time to highlight it. You can add a line or two about your brand’s charitable endeavors, especially if they’re related to fatherhood and family.