Flexibility of the monetization strategies;
High efficiency and profitability with a well-chosen approach.
Flaws:
Repelling users;
Impacting your brand.
This popular app monetization strategy implies that the pric russia whatsapp number e of the application depends on the functions provided to the user. The basic version is usually available for free and the full version after payment. Thus, users get a chance to take a product before paying for it.
Based on this, you might think that freemium allows users to stay on endless free trials. This is true but app monetization methods have certain pitfalls. Companies realize that the costs of servicing free users should be leveled. That's why the freemium model is often a mix of:
Use limitations, e.g. Airtable allows 1000 free entries, and then they are followed by a $5 plan.
Feature limitations, e.g. LinkedIn limits the search filter in the classic version.
Ads, e.g. Spotify showing its advertisement.
Cross-selling, e.g. Gmail is free but you'll be asked to buy more Google Drive storage if you exceed the 15GB limit.
A successful freemium strategy requires fairly easy training and onboarding experience. The product must constantly attract customers so that they can eventually upgrade to the premium version, which often implies a monthly/annual paid subscription. A very striking example of such an approach is Duolingo, an app for language learning.
Duolingo in-app purchases. App monetization method
Users have two options to access all premium features: recommending the app to friends or starting a premium plan after 14 days of the trial.
To persuade people to switch to premium, in-app ads often tell them about useful features. In addition, mobile notifications and emails are extremely useful to return users to the app.