Incorporate interactive add-ons

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Partner with influencers
TikTok influencers already have a antigua and barbuda b2b leads following, so partnering with them on an ad campaign can greatly expand your reach. Use the TikTok Creator Marketplace for influencers already using your product or who are among your target demographic. Launch a new campaign with an influencer to build buzz for your brand, or find an influencer with existing content that works well for a Spark Ad.

Test and optimize
Review your TikTok analytics often to see how your content is performing. Look at metrics such as views, interactions and click-through rates, and adjust your content strategy if you’re not seeing the engagement you’d hoped for.

Winning at TikTok advertising
With its fast-moving trends and young user base, advertising on TikTok may feel very different from other social media platforms. Our advice? Spend time on the platform creating and consuming organic content before diving into paid campaigns.

Once you get a feel for what works and what doesn’t on the platform, you’ll be more prepared to add fuel to the fire with a paid campaign. Check out our TikTok marketing guide to get started and gain more tips, strategies and real-world examples.


It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.