The role of landing in contextual advertising

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2. Clear website structure and menu. It is worth working on the names of the website sections so that the user can easily navigate.

How to evaluate a landing page before running an ad

3. Adding filters to the catalog. Companies canada telegram number database with a large assortment need to add filters so that the user can more easily and quickly select the right product.

4. Adding an internal search. The user should be able to quickly find the product he needs.

5. Mobile version. You can develop a mobile application or make an adaptive layout so that the page is conveniently displayed on smartphones and tablets.

6. Cross-browser compatibility. The site should open correctly in any existing browser. For testing, you can use, for example, the Browserling or Adaptivator services.

Content
Right before launching an advertising campaign, it is imperative to check whether the landing page is available. If a user sees a 404 error after clicking on an ad, they will not only immediately close the page, but will also acquire a negative prejudice towards the advertised site. To avoid this situation, you can enable the "Domain Monitoring" option in Yandex Direct. The system will automatically disable ad impressions if it detects that the main page is unavailable. The problem is that the main page is not always the landing page, so impressions will continue if the main page is working, but the landing page starts showing 404. As a result, the money will still be wasted.