Youtube video thumbnail Checking Core Web Vitals is easy with Semrush Site

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Audit Enter your domain Check your vitals! → ADS illustration 10. Leverage your PR team's efforts for SEO and turn brand mentions into links Most companies find themselves mentioned in the online press from time to time, even if they aren’t actively working on a PR strategy. If you have a PR team dedicated to promoting your business, there is almost always an opportunity to leverage those efforts from an SEO perspective .


Unfortunately, not all press reports link to your website. Often, you are merely mentioned. While this almost certainly satisfies the goals of a PR expert, SEOs know the power of editorially earned links . Let's see why it is list of haiti consumer email easier for a journalist to simply mention a brand instead of linking to it: there is nothing linkable (content that adds value); the journalist (who has little time available) does not create the link. It is still possible to turn brand mentions into links, you just need to focus your efforts on persuading a publication that your link adds value .


So where to start? You can find mentions of your brand using Semrush’s Brand Monitoring Tool . Set up your domain and you can see all your mentions that are available online. However, the real use of this tool is when you filter to see mentions that do not link to your website . img-semblog This will show you all the mentions that don't link to your site. Think of them as contact opportunities that you can turn into a link.