How to add parameters to the ad destination URL

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If you are running listing ads with Yahoo! Promotional Ads, you can add a string to the ad's destination URL indicating that "This is a session of a user who clicked on a Yahoo! Promotional Ads listing," and traffic from Yahoo! Promotional Ads will be counted in Google Analytics.

To add parameters to the ad's destination URL, use a URL generation tool. Let's use chief vp marketing officer mailing leads Campaign URL Builder,
a free tool provided by Google Analytics . Enter the required information here.

Campaign URL Builder

There are five types of parameters you can add to a URL,
as shown in the table below.

utm_source Required Represents the referrer of the campaign.
Identifies the site from which the link originated.
Yahoo, Google, Facebook, Twitter, etc.
utm_medium Required Represents the type of campaign medium.
Identifies advertising and marketing media.
CPC, display, social, affiliate, etc.