What is TikTok verification?

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The coveted check doesn’t appear automatically, so finland b2b leads we’ve got six tried-and-true tips for how to get verified on TikTok.

TikTok verification is a process the platform uses to confirm the identity of an account owner. It appears as a blue checkmark by your username to signal to users that your account is yours, not that of an imposter, scammer or fan account. Getting verified protects your audience from getting tricked by copycat accounts.

The verified badge helps businesses and creator accounts build trust with their followers.

Screenshot of Duolingo's TikTok profile with verification
Why is TikTok verification important?
The blue checkmark may seem like a status symbol to the casual browser, but the value of TikTok verification goes far beyond this. Let’s go over some reasons why verification is important for your brand’s TikTok strategy.

Authority
Getting verified helps demonstrate your brand authority. The blue checkmark is considered a symbol of credibility on social media, and consumers are more inclined to trust brands that have it.

If a customer has the option to engage with, follow and purchase from an unverified brand or a verified competitor, they’ll likely be drawn to the verified option. By getting verified on TikTok, you make it easier for users to support your brand without hesitation.

Because the verification process is all about proving who you are, consumers perceive creators and brands with a checkmark as more authentic and trustworthy than those without.