Also called a Prospect or Lead, the target audience is made up of a group of people who need your medicine and to whom you will dedicate your marketing actions, with the aim of converting them into customers and increasing your profitability. If your audience is well chosen, they will become customers much more easily and you will be able to build a lasting relationship that will generate value for both of you.
There are many techniques to hit the target, and one of the most commercial property owners database effective and widely used today is content creation ( nutrition ). We can also attract customers through discount coupons and an online review system. However, before that, we need to define the persona you are going to work with.
Personas: what are they, where do they live, what do they eat?
Defining the target audience involves a series of socioeconomic and behavioral criteria based on market research. The first aspect includes basic information such as age range, gender, social class or education. The second involves lifestyle, beliefs, consumer preferences and worldview in general. This is where the concept that you should apply to define who to target comes in: creating personas.
This is the personification of the person who is part of the group that will make up your target, a fictitious customer created to summarize your consumer profile. In other words, it is created taking into account the main characteristics of the consumer of your product or service.
Look for this profile by analyzing the characteristics of the customers you already have, and by deeply meditating on your product or service. The 5H2W (What, Why, Where, When, Who and How) can be very useful here. What is your medicine or solution? Why would someone need it? Where should these people acquire or apply the medicine or solution? When? Who should this person be? How should it be done and how much will it cost? Try to draw a chart or table where you will answer each of these questions. Do you already have an idea of who your customer would be?
Once you have gathered all the information, create a biography of your character, describing the most important characteristics of your target audience. Their desires, wishes, concerns (the customer’s pain). Use photos. Give them names. Create scripts. Write down what this person thinks and feels and what they do. Also, define the role of the persona for your company.