Our goal was to avoid a generic overview typical of a large-scale study

[AsaduzzamanFoysal]

There have been many articles and insights on this topic, but often without a clear context. For this reason, we have created a new study on zero-click results with a more precise sample and based on our data sources. Let’s take a deep dive into the State of Search and the rise of zero-click results, shall we? Our methodology The dataset is based entirely on clickstream data that Semrush receives from third-party providers. We took an anonymous sample of 20,000 unique users (user IDs) evenly distributed across desktop and mobile .


Instead create new and valuable insights from a more targeted sample. Time frame: May 2022. Area of ​​reference: United States. Platform: Desktop and mobile. From these users, we extracted the search requests made on Google and the list of grenada consumer email two subsequent steps (clicks) taken after these searches.


We assumed that the first action was always a general search and not a search for images, news or anything else - just a classic Google search - and we filtered out actions that were more than two minutes apart.


This time seemed realistic to allow users to complete their search path. The total number of unique search queries analyzed was 308,978 for desktop and 146,390 for mobile , for a total of 609,809 unique search actions. Desktop data Exploratory analysis We did not use any additional filters for our keywords and believe our sample is representative of the general distribution of keywords.