How to mark advertising for bloggers: instructions

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You will also have to report on the labeling of such advertising. With posts, everything is simple - add the necessary information at the end of the text description. Stories do not provide descriptions and so far the only working option is to place a token, for example, in the next Story after the advertising creative. The same applies to stories on the VKontakte social network.

Creatives in podcasts
Roskomnadzor has not yet officially regulated kenya telegram database the procedure for labeling podcasts. Advertising data operators recommend specifying the token, advertiser, and a mark with the word "Advertisement" in the description of the podcast or in the first comment. Everything depends on the capabilities of the platform where the episodes are published.


When podcasts are released on several different platforms at once, but with the same content, they are assigned one token. If the format or content of the video/audio changes, such creatives will be considered different, and a new token will need to be assigned for each of them.

To submit reports to ERIR and draw up an act with allocation, it is necessary to divide the statistics of listening or the number of impressions between different sites.