Offer free valuable content and tools

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Everyone likes free stuff that can help them at work. So think about content at the intersection of what you do and what they need. For example, if your customers love to use statistics and data, they will love a resource like industry reports.

Work with your team to create free chief vp compliance email list templates, whitepapers, infographics or even a free tool. To allow your prospects access to this content or tool, use a lead generation form to collect and verify their details.

With their consent, you can include them in your email marketing campaigns and nurture them until they convert.

4. Set up tripwire lead-gen PPC funnel
Setting up tripwire funnels with PPC ads is a great way to attract high-quality leads. While you're still offering a resource that'll alleviate their pain points, the difference here is that it is low-priced.

So we recommend using digital products like ebooks, mini-courses, and similar resources since they offer instant value. Just make sure you include irresistible items when creating it so that the low price will look like a steal and make it even more valuable.

Once you have your product, create highly targeted and compelling ads that'll link to a personalized landing page for lead capturing. After getting the resource, you will have already set workflows designed to upsell to these leads.