Why are attribution models important?

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Without accurate attribution analysis, marketers risk wasting budgets on ineffective channels and tools. If you don’t track how different channels contribute to the result, you won’t be able to optimize your advertising efforts.
In addition, attribution models allow you to:
distribute your advertising budget more accurately;
increase return on investment (ROI);
identify hidden opportunities to improve customer interactions;
improve personalization and targeting of advertising.
attribution model
Types of attribution models
There are several popular attribution models, each of which has its own israel phone number list characteristics and applicability in different situations. Let's look at the main ones.
1. Last Click Attribution Model
One of the simplest and most commonly used models. In this model, all credit for the conversion is given to the last channel the user interacted with before completing the target action. This means that if a customer saw an ad in a search engine and then completed a purchase through an email campaign, all attribution would go to the email campaign.
Advantages: