The first step is to clearly define the niche you want to target . What type of company needs your solution the most? What is the position of the purchasing decision maker within the company? The more specific you are in your approach, the greater your chances of capturing your prospect 's attention .
“The goal of prospecting is to turn strangers into curious people”
Aaron Ross
Once you know who you want to prospect, you need apparel company database to build a clear value proposition, aligned with the needs of your audience.
The person reading your email needs to clearly understand what you can do for them. Today we are in the midst of a whirlwind of information and people have little time to pay attention to you.
Be clear, direct and specific in your approach, but don't sell your product yet. The focus of this step should be just to capture your prospect 's attention . See this link for 10 email examples for your first approach.
After this step, you must build a list to prospect. There are several alternatives for you to get company contacts.
The first is to buy a list of suppliers, there are several on the market today.
You can also create content that attracts visitors’ attention in exchange for filling out their email. This is what marketing people call a lead magnet .
A third option for prospecting is to use specific outbound software, such as Ramper .
This tool allows you to capture new contacts through LinkedIn. The software has an internet search algorithm that finds the corporate email addresses of the people you want to prospect. You can also create automatic email sending cadences to automate the manual prospecting process.
About 60% of the activities in a sales process are low-value activities that could be automated.
Building lists and making the first approach are essential actions in your sales operation. However, these activities require a high volume of work and have a low proportional value compared to negotiation meetings.
Today, with the advancement of technology, it is possible to automate these processes, generating greater productivity in your sales team.
Conclusion