The OKS format is suitable for companies

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The site converted poorly (0.6%);

— people weren’t ready to order delivery at first contact.

But Instagram page subscribers were more willing to go to the site. The metrics clearly showed that there were fewer applications from advertising than from organic transitions from the social network.

How to choose the right format for brand netherlands email list promotion on social networks?

B2B;
with a powerful sales department (able to “talk” anyone into it);
with a clear, simple and in-demand mono-product;
with an effective, information-rich website;
with powerful information products outside of social networks (webinars, newsletters, business breakfasts, trial versions);
and for some applications, perhaps, it is better to download and try once than to subscribe and read.
The choice of the OKS or VKS promotion option is not a question of “I like it” or “I want to save money.” It is a question of audience preferences, product features, and the company’s real, not fictitious, capabilities.