Avoid run-on sentences. Instead, opt for clear, short sentences.

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Use special characters correctly, and in moderation. Screen readers know to not read all special characters aloud, like ampersands. But too many special characters in your text can result in a confusing experience for people using screen readers.
Avoid “creative” typography. Playing around with cute fonts has become popular in social bios and posts. But these don’t work well with assistive technologies.
A post on X by user Kent Dodds with kazakhstan business email list different graphic and script fonts that make it difficult to read the text in the post. The text reads: You think it's cute to write your tweets and usernames this way. But have you listened to what it sounds like with assistive technologies like voice over?

4. Be mindful of emojis
Consider this: every emoji has a description assigned to it, like alt text to an image.

A screen reader would read the post below as, “I pencil love red heart writing writing hand: light skin tone content laptop.” Not so cute.

A drafted tweet with a sentence that contains an emoji in between each word to demonstrate an example of a sentence that screen readers would not read well. The sentence reads I pencil emoji love heart emoji writing hand holding pencil emoji content computer emoji
How to use emojis while keeping your content accessible
You don’t need to stop using emojis, just be mindful of where and how much you use them. Here are some tips:

Be mindful of trends that rely on repetitive, overused emojis. The viral “red flag” trend, for example, is a nightmare for screen readers. If you must jump on a trend like this, limit your post to just a few emojis rather than using dozens. Find more tips in this article.