Once you have a professional email address, you can start using it to your advantage and make more sales.
Email is an important tool in an Inbound Marketing strategy , which consists of attracting customers to your company. To do this, it is necessary to have a clear objective, create an assertive strategy, and use the right tools. According to the E-mail Marketing Trends 2018 survey , around 76% of companies adopt this strategy in their communication.
We have separated some of the benefits of email marketing and tips on how to implement it, see below:
Generate and nurture leads
As mentioned earlier, email helps to strengthen ties with professors edu email addresses customers who know your company and have already done business with it. But how do you maintain relationships with people who aren't yet customers, but have the potential to become them?
We call leads all people who, in some way, have the profile and potential to become a customer. They become qualified leads when they show interest in your service, the famous raised hand. Generally, websites have some type of form or newsletter signup, which are conversion points to qualify leads.
This way, you build a base of people interested in the service or product that your company provides and you can maintain a dialogue that facilitates understanding and increases their interest. With a professional email and an automation system , you can create communication based on the sales funnel and direct them to the point that really matters: the sale.
We recommend using RD Station 's automation tool , adopted by 35.6% of companies that use email for sales. With it, you can automate emails in the appropriate format, make the necessary segmentations for each audience, and have less work scheduling the sendings and organizing your communication based on the moment in which each lead is.
Always in touch
Retaining customers in a company can be a difficult task given the day-to-day demands. It is necessary to maintain frequent dialogue to engage and retain people who have already done some type of business.
But how can we do all this in a serious and professional way?
Email marketing is one of the most recommended tools in this regard. In addition to conveying seriousness, you can make the process scalable with ready-made texts for key situations, such as a new sale or reinforcing a subject to educate your customer or lead.
Promotion of events, products and services
Another important factor is that, with the use of email marketing, you can speak directly to those who have already shown interest in your service, as you have a pre-established base that will be built over time and with the entry of new contacts.