It can appear to the right of the subject or below it

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- Include a call to action 8.- Keep in mind the mobile version The preheader is the first line of the message Optimize email marketing preheaders: email with and without a preheader Want to know how to engage your readers? First, you need to understand the importance of a well-optimized preheader. The preheader of an email is the short text that follows the subject in the email inbox. It also corresponds to the first line of the message content. But this will depend on the size of the screen on which it is viewed and the device: desktop or mobile. The most important thing is that it is attractive and relevant to the user, that it impacts and arouses the reader's curiosity . Creativity has no limits here! There are countless resources that allow you to optimize email marketing preheaders very effectively.


But they all involve creating an emotion : it can gambling email list be a feeling of urgency, exclusivity, curiosity, surprise, etc. Ultimately, it is about making an attractive summary of the content of the email. It must attract the user's attention and be in line with the subject. Displaying it in the inbox helps attract the user, reinforcing the idea and summarizing the content of the email. This first glance will be decisive when the user decides to click and read the email, send it to the trash or classify it as SPAM. The importance of preheaders when opening your emails Subjects and email marketing preheaders Keep in mind that the sender, subject and preheader are the first three elements that a user will see when they access their inbox. And you only have a few seconds to convince the user that the information you are sending is important to them.