My story: from nobody to somebody
I wrote a post in the “You’re a Marketer” group on Facebook* to find interesting and comforting stories of those who found their calling in adulthood. Here is my post in full:
Why is it never too late to learn marketing/become a marketer?
I want to talk to you about this. Briefly about myself:
23 years of experience in the civil service. Gone to nowhere;
came into marketing at 43;
I live in the provinces, where there is no work. Or rather, there is some, but they won't hire you, for example, to sell T-shirts, because you're not 20-25. Only the market, only cleaning and other hardcore stuff.
I had no special skills whatsoever. Civil service is a germany email list submarine. You acquire specific skills there that are not useful in everyday life. This does not apply to accountants and lawyers, of course.
What I have learned during this time: writing (posts, letters, articles, guides, manuals, white papers, landing page texts). Making content strategies. Listening and hearing. Interviewing. Editing articles.them to do what “…my childhood friend Kolya Osten-Baken wanted to achieve from my childhood friend, the Polish beauty Inga Zajonc. He achieved love” (c)
Over the course of 4 years, I have attracted many people to the bright side of marketing. Some, especially motivated ones, I literally got into their first job. Enlightenment came when I interviewed a 23-year-old head of digital of a hypermarket chain. And here is what he said: “ Age does not matter in marketing. If you know how to do something, you will earn money. If you strive to learn, you will find the time and the way.” Everything is fair. How I missed this “everything is fair” in the civil service. This is exactly why I love marketing.
I'm afraid I'll get pelted with slippers - what kind of "bright side"? The clients are terrible, the niches are overcrowded, there are revolutions in social networks, it's hard to work, we're cutting costs, coronavirus, aa ...