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A bit of competition can bring out the best in people. On social, a Facebook bulgaria business email list competitor analysis can bring out the best in your brand.

Successful marketers know that decisions aren’t made with owned analytics alone—routine competitive analyses are essential for getting the full picture.

Using Facebook data to bolster your competitive intelligence can provide you with the insights needed to zig where others zag. It’s no wonder Facebook is the most-used platform by marketers worldwide.

If you’re ready to engage in some good old-fashioned competitive sleuthing, you’re in the right place. Here’s everything you need to know to start monitoring your competition on Facebook.

What is a Facebook competitor analysis?
A Facebook competitive analysis is the process of evaluating your competitor’s Facebook activity for benchmarking data. These reports also provide insights into the strengths and weaknesses of your competitor’s social media strategy overall.

Conducting a Facebook competitor analysis involves reporting on key brand growth and engagement metrics for your brand and its rivals. It also requires a closer look at your competitors’ posting habits, content formats and how their audience engages with their posts. Your team can use this social data to set a baseline for audience growth, publishing and engagement goals.