Greta Thunberg's full speech to world leaders at UN Climate Action Summit
In fact, the green movement had its beginnings in the 1960s and 1970s when scientists began to worry about our influence on the Earth's pollution. Since then, the message has continued to spread throughout the world through different channels such as the press, radio and television. The Internet is no exception.
For example, search intent for green living has increased six-fold compared to last year . In addition, recycling and DIY ideas are a very popular trend on platforms like Pinterest, which is focusing on giving more visibility to advocates of an ecologically correct lifestyle.
To complement this idea, experts have stated that social media can be a powerful weapon in the fight against climate change. Innovation and technology help reduce the risk and france phone number list impacts of natural disasters. Furthermore, it enables better decision-making by helping to disseminate relevant information.
They confirm the positive impact that social media like Twitter has when it comes to natural disasters. It helps mobilize efforts and resources almost instantly. In other words, it makes it easier to help those in need.
The other side of the coin is not positive, but harmful. On the same platform where we find ideas for living a greener life, we can also detect misleading content . Claiming that climate change is a lie and that it is all a global conspiracy is a common feature of this type of fake news.
What is worrying is the spread of these ideas on social media. Research conducted at Carnegie Mellon University found that climate change deniers share more conspiracy theories about the climate crisis than those who do believe in climate change. The number of tweets and retweets made by skeptics is greater than that of believers.
The Guardian found that in the first half of 2020, Facebook ads denying the reality of environmental pollution were viewed at least 8 million times in the US.
Some actions have been taken in this regard. For example, research has been carried out on products and services that claim to be environmentally friendly but are spreading misleading information to their public.
We can highlight Meta ’s efforts last year. A good example is how the company removed 9.2 million posts deemed to contain harassing content on Facebook and 7.8 million of the same type of posts on Instagram.
Climate change and skepticism
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