For startups, it can be helpful to use methods such as creative social media campaigns, working with user reviews, and building a community around the brand.
Adaptation for large companies Guerrilla marketing helps large players not only to reduce expenses on traditional advertising methods, but also to significantly increase brand loyalty. In such cases, it is important to:
Involve consumers in the process of creating a product or promoting it (for example, through crowdsourcing).
Develop a corporate culture focused on innovation that will brazil consumer mobile number list align with marketing efforts.
Example: Coca-Cola uses guerrilla marketing through initiatives like "Share a Coke" where they print names on bottles. This creates customized and personalized marketing moments that are shared widely through social media.
Adapting for small businesses Small businesses should focus on local and personalized methods. It is recommended:
Create unique offers for regular customers that they will pass on to their friends and acquaintances.
Participate in local events and create partnerships with other small businesses to enhance cross-marketing.
Use strategies to attract attention through non-standard events that can be quickly captured on a small scale.
Example: Local coffee shops can use guerrilla marketing by hosting "social environments," offering discounts on second coffees, or hosting theme nights.
Use your reputation and resources to create unique content.
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