Live experiences are powerful and brands know it

[asikurrahmanshuvo]

Marketers are leveraging the power of live experiences more than ever, combining virtual and real-life marketing tools to deliver a better experience to their audience.

A clear example is the partnership between Epic Games’ Fortnite and Coachella . The game features festival-inspired outfits that players can purchase during the festival. Additionally, music from this year’s Coachella artists will be available on an in-game radio, so players can listen to it while driving their cars.

Metaverse Marketing
Brands are also using the metaverse to bring new resources to life.

Absolut Vodka created a metaverse experience in Decentraland , a 3D virtual world, called “Absolut.Land,” along with an experience for in-person festival-goers. In the metaverse, there’s a virtual replica of Coachella where people can play games, collect NFT wearables, and even win tickets to the second week of the festival. Amazing, right?

OUR METAVERSE EXPERIENCE LAUNCHES AT COACHELLA
The brand invested 10% of its annual marketing budget in the Coachella program denmark phone number list and 80% goes to digital, reflecting its efforts to establish itself as an innovative company.

Brands that are finding ways to enter Metaverse Marketing stand out among their competitors as it gives them the ability to offer simultaneous experiences, reaching a wider audience.

Furthermore, the metaverse offers endless possibilities for brands to bring new elements and experiences to life.

The rise of NFTs
Last year was the boom of NFTs (non-fungible tokens) . According to NFT market statistics , in the third quarter of 2021 alone, the value of all global NFT transactions reached $10.7 billion.

Marketers are realizing the potential of using NFTs to build and serve a community, and that’s why they’re bringing them into live experiences.