SWOT Analysis The SWOT analysis helped us understand

[AsaduzzamanFoysal]

Finally, we built the Buyer Persona linked to the figure of the owner of warehouses and sheds, reasoning above all on his needs. what to leverage in communication and what we could improve compared to our competitors. Between strengths and opportunities: Almost no one was dealing with industrial air conditioning for warehouses, so it was a great opportunity, a gap that could be filled.

When the customer decided to implement heat pumps, he was immediately satisfied because not only were his workers more productive (thanks to the coolness in summer and the heat in winter), but also the machinery lasted armenia email list longer because it was not subject to excessive temperature changes.


Among the weaknesses and threats: Often the target was not aware of the existence of air conditioning, so it was necessary to make them aware of heat pumps. 3. Setting the Strategy While the classic digital marketing strategy requires that the classic funnel be respected , therefore following the steps of awareness, interest, consideration, purchase, we couldn't wait. Francesco, managing director of Tecsaving, needed to start collecting leads right away.