By highlighting topics that impact students’ personal and professional lives singapore number Marcelo believes it is possible to increase engagement as content becomes more relevant. For him, the variety of topics that are partber retention over time.
Technology as an ally in educational marketing
For Marcelo, the use of technology is fundamental in today's educational marketing . He says that data platforms and automation tools are essential to measure and improve campaign performance. At Casa do Sabre, data analysis is done through tools that allow accurate monitoring of metrics and facilitate decision-making. This technological foundation also contributes to optimizing the user experience, identifying patterns and behaviors that can guide future campaigns.
Marcelo comments that in educational marketing , the integration between data and technology allows teams to quickly adjust their approaches, ensuring that campaigns are effective and well-targeted. He highlights that the use of tracking and analysis tools is an important differentiator, ensuring that the right content reaches the right audience at the right time. Marcelo points out that, for educational marketing , technology is not just a support, but a central part of the strategy.
Educational marketing and team leadership.
Marcelo highlights that leadership is an essential component for the success of educational marketing . In his experience as a CEO, he believes that the role of the leader is to motivate and involve the team, clearly transmitting the vision and objectives of the company. Marcelo comments that one of the biggest challenges in educational marketing is keeping the team aligned and energized to achieve the expected results, especially in times of ambitious goals.
At Casa do Sabre, Marcelo highlights the importance of transparent singapore number leadership that inspires trust, especially in times of difficulty. He believes that a leader who knows how to communicate and shares the company’s challenges with the team creates an environment where everyone feels part of the process and is willing to collaborate to overcome obstacles. “In educational marketing, the leader’s role is fundamental to engage the team and direct efforts towards sustainable growth ,” he says.
The challenges and future of educational marketing
During the podcast, Marcelo Fazolato also talks about the challenges of educational marketing . He believes that the sector still has a lot of room for innovation, especially with the use of technologies and growth strategies aimed at student retention and engagement. For Marcelo, the future of educational marketing depends on an integrated approach, combining content personalization, data analysis and the adoption of growth marketing practices.
Marcelo reinforces that success in educational marketing goes beyond isolated campaigns and requires a broad vision that covers the entire student life cycle, from recruitment to loyalty. He believes that by focusing on student needs and sustainable growth practices, educational companies can achieve superior performance and build long-term relationships with their students.
The episode therefore provides valuable insights into how educational marketing can be used to transform the sector, creating new opportunities for students and businesses. Marcelo shares an optimistic yet realistic view of what is needed to innovate in the education space and achieve consistent and lasting results.