Get creative with your product groups

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Checking the effectiveness of PLA
summary
What is PLA advertising?
PLA is an abbreviation for Product Listing Ads. It is a type of Google ad that can display product images, product names, prices, site names, etc. It is an ad that appears at the top of the Google search results and Google Shopping cio and cto email lists search results when a user searches for a keyword related to the ad.

Since users can easily check detailed product information, including images, by simply searching on Google, this service has the advantage of making it easy to attract users who are highly interested in purchasing to your e-commerce site.

Benefits of Introducing PLA Advertising
There are benefits to using PLA ads. Here are three benefits to using PLA ads.

High click-through rate
PLA ads are displayed to people who search for keywords similar to the product. Since you can narrow down the target of the ad to only those who are interested in the product, you can expect a high click-through rate. In addition, since it contains more information and stands out more than text-only ads, it has an advantage over competitors who only use text ads.