So how do we become a strategic marketer?

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Thinking about such a result is worrying — especially if we consider that 68% of respondents were B2B Marketing specialists — because Email Marketing remains one of the most successful channels when used correctly.

When it comes to writing skills, the picture is even more grim, as it is a core skill that helps specialists with almost all other marketing skills.

It's hard to think of a good social media marketer with poor copywriting skills. This is a valued skill in all of the Marketing positions we have at Rock Content.

The most desired growth area
If you ask a new marketer what interests them the most, they will probably usa phone number list tell you social media. The survey showed that Social Media Marketing is the most desired growth area for 48% of respondents .


With social media being such a trendy area, marketers can make poor strategic decisions or neglect other important marketing skills.

Thinking of social media as a key skill can lead you into an extremely tool-oriented career and make you a less valuable professional.

Don't get us wrong, social media should not be a channel to be neglected either, but it should be treated as a very important channel, not as the most important skill to develop within a Marketing department.

You may be wondering what strategic thinking has to do with the skills that marketers most want to develop.

Being strategic can help a beginning professional progress in his or her career, as well as help marketing managers make better decisions.

Well, ultimately, being strategic is about identifying moves and scenarios and knowing how to design a way to meet the challenge of change . As we explained in this article on the Strategy Model for Marketers , a good strategy has these three elements.