Main difficulties or problems and their impact

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Conversion. One of the most important criteria for success is the ability of marketing communications to generate conversions - i.e. to transfer the audience's attention into real actions, be it a purchase, registration, download or subscription.

Lead quality. A lead is a contact that can become a potential client. However, it is important not only to attract leads, but also to ensure their high quality. This is especially important for the B2B sector or niche markets, where the cost of leads can be significantly higher.
Return on investment (ROI). This is one of the most significant indicators that will help evaluate the financial effectiveness of your communications. ROI is calculated as the ratio of profit from marketing communications to the costs of them.

Brand image and perception. For a long-term strategy, it is important not only slovenia consumer mobile number list to work with short-term indicators, but also to evaluate the impact of marketing communications on the company's image. This may include such indicators as changes in consumer loyalty, improvement in brand reputation and perception of its values.

Mismatch between channels and target audience. One of the common problems that companies face is the wrong choice of communication channels. It is important to understand where exactly your target consumers are. For example, if your audience is young, using TikTok and