What is website reputation abuse?

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Site reputation abuse, as described in a Google press release, means publishing third-party pages with minimal or no oversight from the site owner in order to manipulate search results by taking advantage of the reputation of the main site. Such pages may include advertising, sponsorship, affiliate or other third-party content that does not meet the primary purpose of the site or does not bring added value to users.

Google’s new policy focuses not on all third-party content per se, but on content that is published without proper review and is intended to manipulate search engine rankings. This distinguishes useful denmark whatsapp number data content, such as “native advertising” intended for regular readers, from content that is created solely for the purpose of manipulating the search engine.

These domains are often repurposed to host low-quality or unoriginal content that provides no real value to users. The goal of this practice is to leverage the domain’s existing reputation to boost the search rankings of the junk content, hoping that users will mistakenly consider it part of the original, previously established site.