There is a problem in the world of marketing

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Based on this document, we prepare training materials for the sales department. We develop job descriptions, think through and implement business processes, hire employees, and launch a quality control system.

We also refine existing sites and create new ones, launch advertising channels, and then conduct analytics and optimization. This is where what makes our marketing department unique begins.

Let me explain what a unique approach means: marketers often think in leads and clicks, they do not care at all what happens after an application arrives in the CRM. Our marketers think much more broadly: they think about the company's goals, they know how much a lead and sale should cost so that the sanatorium receives additional profit, they think lebanon customer email list about how to reduce advertising costs, but maintain the flow and quality of leads. They have free hands, they can test hypotheses, try new tools, influence the product - and this is the biggest dream of a good marketer.

We don’t just come to the sanatorium and sell what we have, we:

We influence the product: we conduct market research, demand, analyze the results of our own advertising campaigns right up until the client leaves the sanatorium.

We listen to sales, study what kind of request the client comes with, what objections and questions there are, how we can change our offer to give more benefit to the guest and influence the revenue of the sanatorium.

Our marketers themselves sit in the sales department to better understand the client and make a more relevant product and more accurate advertising. Another benefit of this approach is that marketers understand how sales work, which is very important when forming a successful promotion strategy.