Focus on search intent, not word count

[AsaduzzamanFoysal]

Search intent refers to the primary goal a person has when typing a keyword into a search engine or searching for something online.

Just as every blog post should have a clearly defined goal, every piece of content should correspond to a specific search intent.

The main categories of search intent are:

Navigational

Informational

Transactional

Commercial

Users searching for a specific website or location
Users who want to learn something (e.g., "What is list of armenia consumer emailUX design?")

Users who want to perform a certain action (e.g., "Purchase a prototyping tool")

Users who want to know more before making a purchase (e.g., "Figma vs. Sketch")

However, there is more.

Search intent analysis should also include evaluating the key characteristics of the content that ranks for the target keyword. This includes the following:

The length of the post
The tone of voice used in the article
The questions and sub-topics covered in the article
The structure of the post (for example, blog format, depth of headings, and presence of lists)
Images and other elements on the page
Here's how to analyze search intent:

For example, let's say you want to create an article dedicated to "revenue operations."