LINE may still make dynamic adjustments in the future depending on Apple's review policy. LINE launches precision marketing Don’t worry for these affected advertisers. In addition to IDFA, LINE also uses the following three methods to provide advertisers with more diverse information to achieve precise marketing. First of all, create a platform based on LINE internal data and LINE internal identification codes, such as collecting users’ interests and behaviors, such as users’ behavior in LINE shopping, the number of LINE POINTS obtained, etc., all of which exist in LINE In the database, these data are then converted into advertising locking conditions for use by advertisers.
Second, develop a variety of targeting tools for advertisers to use, such as LINE Tag, UID, phone number, email... etc. Mobile phone numbers are especially accurate because when users register a LINE account, they need to link their mobile phone numbers. This is also One of the great advantages of LINE. Third, open up LINE's various georgia mobile phone number list advertising products so that data can be interoperated and recycled , and develop LINE's unique "Cross Targeting cross-product precise marketing." For example, if a beauty brand sends messages through its official LINE account to friends who have clicked on LINE POINTS task wall ads, these interactive data can later be used in the official account and LAP ads; conversely.
LAP advertising data can also be used. Used in the backend of the official account. Through Cross Targeting, advertisers can use the data closest to LINE users in the LINE environment, and even match it with first-party data such as their own CRM to complete precise marketing. Therefore, even if the ATT policy is about to be implemented in the future, LINE advertisers do not have to worry too much. LINE will continue to develop its own database and develop diversified targeting tools. Advertisers can also use Cross Targeting to flexibly utilize the LINE marketing ecosystem. Various information to achieve precise marketing perfectly!