Create personalized advertising

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In order to segment users and make them a relevant offer, it is important for the advertiser to know what products people have already bought or buy regularly. With this information, the company will not persistently offer a bed to someone who bought it a month ago.

But it will be able to offer him bed linen, blankets and pillows. The new zealand telegram number database capabilities of modern martech tools for collecting and analyzing Third Party data allow you to create advertising for narrow audience groups, which increases its uniqueness for users.

Let's look at an example: a client wanted to more accurately define the target audience for advertising premium pelmeni. Initially, he broadcast the ad to a wide range of buyers aged 22–55. A study of transaction data showed that high-quality and expensive pelmeni are most often purchased by families with children, programmers, motorists, travel enthusiasts and, which turned out to be completely unexpected, athletes.

A narrower target for these segments gave a noticeably better effect and helped increase sales. In 2022, the clothing and accessories brand Colin's, after some Western brands (Pull&Bear, Bershka, Stradivarius, Cos, Cropp, etc.) left the market, set a goal to advertise its collections to these customers.

It was possible to find them among a large audience of clothing buyers using Third Party data. As a result of the campaign, Colin's average check increased significantly, and the efficiency of traffic from performance channels exceeded the conversion values ​​of organic traffic by 12.