Calculate your times well

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One of the strengths of SMS is that it is an immediate channel and this is why companies use it to send messages where timing is of the essence.

However, you need to be aware of timing. ukraine telegram number database Temporary passwords, for example, can be sent at any time of the day or night, since they are requested by the user. On the other hand, a marketing SMS or a survey invitation will not be welcomed if received late at night.

Send relevant messages

No one likes to be just a number. Therefore, it is essential that the SMS you send are personalized and focused on a product or service that is of interest to the person receiving them. Whenever possible, use the recipient's first name and clearly communicate who the message is from.

Connecting an SMS to an email campaign is a great way to both generate interest and provide more detail. This makes your messaging strategy even more personalized to your customers’ needs and past purchases if you can work with the right tracking and analytics partner.

Clearly communicate next steps

Attracting users' attention is the starting point, keeping it is the second step, and getting them to perform a specific action is the final goal. There is no point in analyzing your SMS platform delivery statistics and open rate if your audience does not perform any actions.