What you need to know to create a selling visual

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To create a super-selling visual or to correctly draw up a technical assignment for a photographer and designer, you cannot skip the following steps:

Create an accurate portrait of the target audience using uganda telegram database in-depth interviews. You need to communicate not only with loyal customers, but also with those who did not buy or left a bad review. They are the most valuable segment for research. The list of questions and tone-of-voice is selected individually. The more castdevs, the more accurate the understanding of the audience and the higher the conversion to sales.
Analyze competitors. But not to copy, but to find an understanding: what the client chooses from. Understanding the overall picture and knowing the product and target audience, qualitatively and effectively differentiate yourself from competitors.

Make a semantic unpacking. It is convenient to use a positioning matrix for this - a table in which you need to correlate the product and target audience in certain categories through the prism of the visual. For example, an overly expensive visual will cause "apprehension" and misunderstanding in people who need something cheaper. Triggers must correspond to the target audience. The positioning matrix is ​​a diagnostic card of the product. As a result, we get a brand differentiation from competitors and understand what and how the brand sells. We package this analytics with the help of a visual.

A selling photo funnel can be built for absolutely any product. It is important to understand that there are products for which 2-4 photos are enough to sell, and there are products for which the sales funnel will consist of 10-12 slides. The goal of a photo funnel is to sell without words.