2022 WhatsApp Business API charging method

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In 2022, WhatsApp Business API will launch a new charging plan.

Table of contents:
Conversation Session How to determine the start time of a conversation?
WhatsApp Business API Charges FAQ
The new charging plan is based on "Conversation" instead of Message Volume.

A conversation (Conversaion Session) is based on a 24-hour unit and will only be charged once.

The rate charged depends on "customer-initiated conversation" or "enterprise-initiated conversation". If the customer initiates the conversation and the enterprise responds, the charge is lower. Enterprises actively initiate conversations at higher rates.

More details will be explained below, and you australia email list are welcome to make an appointment with an Omnichat consultant for free consultation.

2022 WhatsApp Business API charging method
Key points of WhatsApp Business API 2022 new charging system:

"Conversation Session" is used as the billing unit, and 24 hours from the time the message is delivered (Delivered) is considered a conversation. No matter how many messages (Messages) are exchanged during this period, only one charge will be counted.

The following "conversations" in this article all represent the Conversion Session officially defined by Meta.

The fee for the conversation depends on whether it is initiated by the customer or the business.

User-initiated charges are lower
Business-initiated charges are higher
[For detailed charges, please contact a dedicated person]