I don't want to read, I want to watch!

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The share of mobile traffic is growing, so it is worth considering the convenience of using the resource from smartphones!

Mobile pages will always be ranked higher when accessed from a phone, as they are user-oriented. This system is self-regulating, so that when a person gets to the benin company email list site, he spends more time there, and thus raises the site in the search results.

In addition, when you log in from your phone, hyperlocal targeting starts working hard, offering first what is nearby.

Too lazy to type

With the development of technology, the time has come for voice search. The emergence of Siri, and then Alice, breathed a new breath of fresh air into search engines. For those who do not like to type a lot, or find it inconvenient to use a keyboard (for example, on the road), this type of search is useful and effective.

A recommendation for increasing positions in voice search results is to add a block to the structure built according to the question-answer scheme. It is logical that during voice search, interaction takes place in the format of a dialogue. If the page has a relevant answer to your direct question, this will play a significant role in distributing ranking factors and add a "virtual plus" to your resource in the results.

Most often, when building a page in this way, you have to focus on low-frequency queries, adding words from speech, for example: “Where?”, “How?”, “What”.

This approach does not always produce the desired results, so weigh the feasibility of your decision to make the most effective use of the content space on your site.



Reading useful material is certainly very good, but the tendency of learning material is to simplify. Users prefer to watch a video with instructions, feedback, announcement, than to read a long and boring article about it. In addition, this method takes into account the category of users who have vision problems.

Over time, videos have become better, more attractive and more professional. They can contain not only a presentation of a company or product, but also useful material. Of course, search engines have taken all these changes into account in their algorithms. A unique and interesting video on the topic of the page will always be a positive factor in building relevance chains. In addition, a well-designed video itself also participates in the search for video materials and can bring additional traffic.