In addition to regions, trends also cross industries

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Therefore, I advise paying attention to cases, trends and experts from these three countries. These are leading top-tier markets, whose experience can be scaled to the whole world.

Even the US, with its developed blogging austria whatsapp number data industry, lags behind Russia and Asia in terms of the effectiveness of influencer marketing. For example, the best influencer companies in America are made by Shein, a Chinese brand, and Scentbird, a company whose influencer department is headed by Katya Artemyeva. She also notes the difference in expertise in the Russian and US markets.

She says that the US influencer market differs from Russia in its rapidity and mass scale: influencer marketing is part of the strategy of almost any brand or service. Bloggers' subscribers see a lot of advertising on all sorts of channels: from beauty to economic reviews. This forces them to change their strategy and approaches almost every couple of months. For example, they noticed that regular reviews started working worse than creative sketches. People want more entertaining content.

In my opinion, the trendsetter will always be the industry that implements end-to-end analytics into its influencer marketing processes faster and deeper than others and can show how bloggers work in terms of sales.

If we use integrations and tagged links, we can immediately see how much the client spent on a purchase, how actively they use the product, and predict how much more money they will spend on the brand. Where the effect of the tool is clearly visible, the motivation to implement and develop it will always be higher. In Russia, such an industry is the EdTech market.

Educational companies closely and effectively cooperate with bloggers and earn money from them. Other leaders: crypto, FinTech, online retail and online services. Usually, industries related to technology are the fastest to implement trends and you can learn something from them.