“We stop contact later in the process…when you turn a prospect into a customer

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Now, Armando and his team tell clients at the beginning of armenia email list each month what they will be delivering and guide them through the process. Clients understand the work they do behind the scenes, such as editing and scripting, not just the visible parts like shooting video. This process helps customers see value for what they pay. Keeping clients informed allows them to feel more comfortable working with Armando and his team.

If you want to stand out, Armando recommends focusing on your potential customers’ journey, not just existing customers. For example, Armando and his team created a special box with a red and blue pill (gum ball) inside, just like in The Matrix. There's a QR code that takes potential customers to a video of Armando dressed as the movie's protagonist, Morpheus. In the video, Armando tells them that their market is in danger and they have two options: stick with what they're doing (blue pill) or join his company and see how deep the rabbit hole goes (red pill).

This unique direct mail campaign played an important role in Armando’s sales process. The ad comes in a sleek black box with just the company's logo on it. When potential customers are about to make a decision after seeing the team's presentation and pitch, this box helps convince them to choose Leduc Entertainment. This increased their conversion rate by 40%.